“10 minutes tidy” (#10mintidy) is a movement to encourage members of eHA to step outside and spend 10 mins picking up litter every day for the benefit of the planet and their communities. Our Partner Andrew Cameron from Intelligent Handdryers developed the idea for this campaign. We reported earlier.

The central premise is to do a #10mintidy either on your own, with a colleague or someone in your business network, take a picture or video and nominate someone else in the network using the hashtag on any social posts. 

The benefits of the movement are that it aids communication and mindfulness and aims to highlight the issue of single-use society which dovetails nicely with hand dryers as a zero-waste solution that reduces plastic packaging, destruction of natural resources. For more Information, have a look at the campaign`s flyer: