The aim of the campaign was to raise awareness about the benefits of electric handdryers in terms of bathroom quality, the environment, economic savings, energyefficiency and hygiene.
The new LOKI product range from DAN DRYER appeared at the end of 2021, and has been winning over one international design jury after another since its market launch. One of the prestigious prizes was GOOD DESIGN.
Sales of paper towels climbed to $3.45 billion during the first half of 2020, up 28% compared to the first half of 2019, according to data platform NielsenIQ.